Connectivity and Distribution by Shailesh Pallipuram
Over the last 20 years the Distribution landscape for hotels has evolved at a very fast pace, with new opportunities to reach a wide array of customers across different geographies (also adding a layer of complexity to the optimisation of channel mix). Driven by the advent of globalization and the internet, Distribution is the new battleground for hoteliers to maximise exposure and revenue.
In this course we will look into the hotel distribution landscape, the evolution of channels, the key aspects of developing a channel strategy and the implications of cost of sale by channel . You will also learn some tips on how to optimise and maximise each channel, to enable your business to drive top line revenue while optimising profits. Whether you are an Owner or General Manager of a hotel, or a professional in a Sales, Marketing, Commercial or Revenue role interested in developing your understanding of the channels landscape, this course will help you navigate the complex web of hotel distribution and give you a skill update.
|[wp-svg-icons icon=”screen” wrap=”i”] Pace||Self-paced|
|[wp-svg-icons icon=”globe” wrap=”i”] Language||English|
|Caption||English,Spanish, German, Traditional Chinese, French|
|[wp-svg-icons icon=”list-2″ wrap=”i”] Difficulty||Entry / Intermediate|
|[wp-svg-icons icon=”file-3″ wrap=”i”] Certification||Yes|
Subject Matter Expert
Shailesh Pallipurum is a senior executive in Revenue and Distribution management with over 15 years experience in leading global chains like IHG, Hilton and Hyatt. Having spent time in Hotels as a Revenue Manager gave Shailesh hands-on understanding of the dynamics of the different Sales and Marketing disciplines work in tandem to drive commercial performance. He is currently the Vice President of Channels for IHG across Europe, Middle East, Asia
When you complete this Connectivity and Distribution course, you will receive a certificate of completion, which you can share with your friends, relatives, co-workers and potential employers. Certificates can be saved as a .pdf or .jpg file so that you can easily share your accomplishment. In addition, certificates can be shared on Facebook, Twitter, and LinkedIn directly from your Hotel.school account.
- Lectures 20
- Quizzes 1
- Students 2
- Assessments Yes
1. Distribution Channels Overview
2. Channel Mix and Channel Strategy
3. Cost of Sale & Rate Parity
4. Optimising Opportunities