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Introduction 1
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WelcomeLecture1.1
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1. The World is a Disrupted Place! 5
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Why should you care?Lecture2.1
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The Psychology of the Modern GuestLecture2.2
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What are the Digital Leaders doing?Lecture2.3
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Forces of DisruptionLecture2.4
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How do I recognise disruption?Lecture2.5
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2. Digital Transformation for Hoteliers - Part 1 6
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What is a winning Digital Transformation?Lecture3.1
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What does that mean in practical terms?Lecture3.2
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In B2B DistributionLecture3.3
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In Operations and Guest ServicesLecture3.4
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In Advertising, Marketing, and E-CommerceLecture3.5
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But, what is different to before?Lecture3.6
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3. Digital Transformation for Hoteliers - Part 2 5
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The rising importance of ITLecture4.1
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The role of Artificial IntelligenceLecture4.2
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Data privacy, Ownership and RegulationLecture4.3
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The Chief Digital Officer in every OrganisationLecture4.4
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Food and Beverage OperationsLecture4.5
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4. Growth is Found in Uncomfortable places: Experimentation, Measurement, and Analytics 5
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The Importance of DataLecture5.1
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Growth through DataLecture5.2
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Common Pitfalls when Working with DataLecture5.3
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Build the Transformation BackboneLecture5.4
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Experiment, Experiment, ExperimentLecture5.5
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5. Getting Ready: Building your own Digital Transformation Strategy 5
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Creating a Successful Digital Transformation StrategyLecture6.1
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The Building Blocks of your Digital TransformationLecture6.2
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What is the business case?Lecture6.3
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A Framework to a Digital Transformation ProposalLecture6.4
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Digital Transformation Self-Assessment ToolLecture6.5
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Conclusion 1
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The Future of DigitalLecture7.1
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Course Certification 1
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Digital Transformation – Certification ExamQuiz8.112 questions
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Bonus Content 1
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Further ExplorationLecture9.1
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