Marketing for the Vacation Rental Industry by Susan Tormollen
In this course you will learn the tools to be able to bring to life your companies’ unique attributes and strengths, providing you with a competitive edge in allowing your business to stand out from other accommodation offerings, both in your market and beyond. We will address your company’s mission, vision and purpose; will cover brand positioning, will look at your customer and how to create your own customer journey map. We will touch on how to use branding to secure owners and guests and will look into the reasons why a strong brand increases sales and bookings. Finally, we will help you build an efficient marketing plan for your business.
|[wp-svg-icons icon=”screen” wrap=”i”] Pace||Self-paced|
|[wp-svg-icons icon=”globe” wrap=”i”] Language||English|
|Caption||English, Spanish, German, French|
|[wp-svg-icons icon=”list-2″ wrap=”i”] Difficulty||Entry / Intermediate|
|[wp-svg-icons icon=”file-3″ wrap=”i”] Certification||Yes|
Subject Matter Expert
Susan Tormollen’s 30-year marketing career spans advertising agencies, Fortune 100 companies, and technology start-ups, with the majority of her career focused on bringing meaningful solutions to small businesses. From working on small business service offerings at Hewlett Packard in the early naughts to starting a personal small business marketing blog in 2008 to her last two corporate leadership positions at HomeAway Software/Expedia and Wave Financial (acquired by H&R Block), Susan focused on empowering and serving small business customers. Susan is passionate about the impact and contribution small and medium-sized businesses make to their communities and the world.
In Spring of 2020, Susan decided to leap into entrepreneurship herself and is now founder of Camp Do It, the only online course company focused on guiding women over 50 in planning and growing side businesses and part-time retirement businesses, is building marketing curriculum for leading online course companies, and has a marketing consultancy focused on helping other small businesses in the technology and vacation rental industries.
Susan is an active volunteer with Impact Austin and is marketing education co-chair for ASTRHO.
When Susan isn’t brainstorming entrepreneurial ideas, she is enthusiastically planning future vacations, perfecting her open fire grilling technique, or putting her hiking boots to work. She also spends as much time as she can with her 19-year-old daughter
When you complete this Marketing for the Vacation Rental Industry course, you will receive a certificate of completion, which you can share with your friends, relatives, co-workers and potential employers. Certificates can be saved as a .pdf or .jpg file so that you can easily share your accomplishment. In addition, certificates can be shared on Facebook, Twitter, and LinkedIn directly from your Hotel.school account.
- Lectures 33
- Quizzes 1
- Students 7
- Assessments Yes
1. Your Brand
2. Your Customer
3. Product and Services
4. Activate Your Audience
5. Directing and Measuring Marketing
Designing Your Own Micro Marketing Plan