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Introduction 1
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Welcome!Lecture1.1
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1. What is a revenue manager and how does she fit into building a hotel’s strategy? 6
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The Role of the Revenue ManagerLecture2.1
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How do the DoS and the DRM work together?Lecture2.2
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BONUS CONTENT: The Revenue Management GameLecture2.3
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General Managers need General UnderstandingLecture2.4
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Marketing and Revenue ManagementLecture2.5
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Revenue Management Quiz Section OneLecture2.6
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2. Market Segmentation 6
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Introduction to SegmentationLecture3.1
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Exploring Transient SegmentationLecture3.2
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Group SegmentationLecture3.3
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Other Factors Impacting Sales by Market SegmentationLecture3.4
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Room Revenue and Total Hotel Revenue ManagementLecture3.5
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Revenue Management – Quiz Section twoLecture3.6
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3. Forecasting 5
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Overview of ForecastingLecture4.1
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Forecasting GroupLecture4.2
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Forecasting TransientLecture4.3
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Revenue Management – Quiz Section ThreeLecture4.4
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Forecasting Other Room RevenueLecture4.5
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4. Competitive Performance 6
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STR and SummaryLecture5.1
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Response and GlanceLecture5.2
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CompLecture5.3
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Day of the WeekLecture5.4
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SegmentationLecture5.5
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Revenue Management – Quiz Section FourLecture5.6
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5. Building your Strategy 5
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What is Strategy?Lecture6.1
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Identifying the NeedLecture6.2
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Which metrics to use?Lecture6.3
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Findings and Unintended OutcomesLecture6.4
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Revenue Management – Quiz Section Five Case StudyLecture6.5
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Conclusion 1
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Summary and Next StepsLecture7.1
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Course Certification 1
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Revenue Management – Certification ExamQuiz8.110 questions
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Welcome!
The Role of the Revenue Manager
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