Value Creation in F&B by Martin B Jones
Hospitality, tourism and events products are complex and include a high service component. A competent manager in these industries will need to develop a holistic view of how the organisation can create value for the customer using both tangible and intangible facets that the organisation offers. Competition between hospitality organisations both nationally and internationally will be based on the integration of all the elements of the management process in a way that gives the customer an experience that satisfies and even exceeds their expectations. Focussing in Food and Beverage, this module will examine the parameters of value creation, which need to be managed in order to situate the organisation in a strong market position.
|[wp-svg-icons icon=”screen” wrap=”i”] Pace||Self-paced|
|[wp-svg-icons icon=”globe” wrap=”i”] Language||English|
|Caption||English,Spanish, German, Traditional Chinese, French|
|[wp-svg-icons icon=”list-2″ wrap=”i”] Difficulty||Entry / Intermediate|
|[wp-svg-icons icon=”file-3″ wrap=”i”] Certification||Yes|
Martin B. Jones is a visionary hospitality leader with 35 years of international general management expertise, which enables him to predict luxury consumers’ demand, and create award-winning hotel, resort, and food and beverage concepts worldwide.
Jones has a track record of developing successful and trend-setting concepts for leading premium brands. A hospitality and resort innovator, Jones has travelled to over 100 countries, and lived in 14, researching globally to understand both current and future local demand.
His flair for gaining a head start on influential trends, and the superior delivery of his committed teams, marks Jones as the entrepreneurial and inspirational leader for whom Starwood created their one-time ‘Most Creative Innovator Award.
Jones’s dedication and passion for hospitality, global travel and leadership of loyal teams contribute to his success. He is a self-confessed perfectionist who demands the most, delivers the best, and makes it fun. Jones was instrumental in creating Starwood’s USD 2BN APAC F&B division, developing over 80 restaurant concepts for Starwood Brands, which grew into 1600 active Asia Pacific and global brands, as a member of their top 100 senior leaders worldwide. With exposure to all F&B roles, gained in top hotels, plus a gift for creatively connecting the arts with hospitality, Jones is one of the most respected veterans in F&B, selected to open the now iconic first W Hotel in Asia. Since Starwood, he has developed multiple concepts/brands across Accor’s Luxury brands Jones has opened 5 prestigious hotels worldwide, his renovation and leadership of The Westin Singapore introduced new luxury to the market and was recognized with a Golden Key Award; his transformation of The Westin Kuala Lumpur into the number 1 hotel in town resulted in it being sold for the highest price per room ever in KL. Most recently Jones was leading Accor’s Luxury Brands as Vice President, F&B, Luxe/Premium, Europe.
Martin B. Jones is an authority on global luxury hotel operations management and is regular speaker at many industry-leading, global events. He is currently leveraging his expertise to assist organisations and individuals re-think their own hospitality ventures as ‘Chief Disruption Officer’ at his consultancy, MBJ Associates.
When you complete this Value Creation in F&B course, you will receive a certificate of completion, which you can share with your friends, relatives, co-workers and potential employers. Certificates can be saved as a .pdf or .jpg file so that you can easily share your accomplishment. In addition, certificates can be shared on Facebook, Twitter, and LinkedIn directly from your Hotel.school account.
- Lectures 27
- Quizzes 1
- Students 0
- Assessments Yes
I. Defining Value Creation
To ensure guests have a reason to come, and to return to create/operate a successful venue – a venue with a solid proposition
II. Knowing your Customers and Leveraging Trends
Who are your guests and what do they want. How do trends change the expectations
III. Unique Selling Points (USPs)
What makes you different
IV. Delivering Added Value
V. From Conception to Action
Once you’ve got them, ensure you keep them. Make sure they remember you, recommend you